Product Marketing Specialist
Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.
Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.
Your Role
As the primary communication bridge with our users and stakeholders, you will deeply understand the Katalon platform and its benefits. You'll translate product capabilities into value-driven stories that resonate with enterprise buyers, influence our go-to-market strategy, and empower sales and customer success teams
Key Responsibilities
- Develop a deep understanding of the Katalon platform and translate it into clear, differentiated messaging for our target audiences.
- Partner with Product Management to define and communicate the platform's value proposition across go-to-market channels.
- Create and maintain sales enablement assets, including pitch decks, battle cards, one-pagers, and product overviews to help accelerate deal velocity and facilitate the platform's enablement sessions.
- Develop content for every stage of the buyer journey: case studies, blogs, white papers, solution briefs, and web copy.
- Conduct market and competitive analysis to inform positioning and sales plays.
- Collaborate with the Demand Generation team to fuel campaigns with strong narratives and proof points.
- Act as a product advocate, helping represent Katalon at webinars, events, and community discussions.
- Provide feedback to internal teams on customer insights, trends, and market gaps.
- 3-6 years of experience in SaaS product marketing (enterprise/B2B preferred).
- Experience partnering cross-functionally in high-growth software companies, preferably SaaS / AI organisations
- Understanding of QA, AI, or test automation technologies is required
- Demonstrated experience in messaging, positioning, and launch execution.
What We're Looking For
- Proven ability to craft sharp, value-driven messaging for technical and business audiences.
- Self-starter who thrives in a fast-paced, high-growth environment.
- Excellent verbal and written communication skills.
- Strong analytical and strategic thinking; comfortable using data to guide decisions.
- Collaborative and able to influence cross-functional stakeholders.
- Natural storyteller with a passion for simplifying complex ideas.
At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!
- Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
- Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.
- Physical & Mental Health: Staying healthy through comprehensive health plans, and generous paid leaves.
- Diversity, Equity & Inclusion: Becoming part of a global team that celebrates differences and equal opportunity.
Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.
