SEO Intern

Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station.

Responsibilities

In this role, you’ll:

• Perform deep SERP analysis and AI-enhanced keyword research to fuel data-driven blog and landing page strategies.

• Optimize existing content for on-page SEO and LLM discovery - refining content, metadata, headers, internal linking, and semantic markup.
• Power our backlink outreach by identifying high-value referring domains and potential media partners through AI-augmented research.
• Monitor organic traffic and site performance via Google Search Console, GA4, and Metabase dashboards - surface insights and spot opportunities.
• Assist with technical SEO audits - uncover crawl errors, broken links, and site-architecture improvements, then work with dev teams to resolve them.
• Track and report on core SEO KPIs (rankings, CTR, bounce rates, conversions) alongside emerging “AI referral” metrics.
• Collaborate closely with content creators, technical SEO specialists, and web developers to implement recommendations and run A/B tests.
• Support off-page SEO initiatives including strategic link building, satellite site management, and proactive brand-mention campaigns.

What You’ll Learn

• How to develop and execute SEO strategies that drive measurable impact on traffic, engagement, and pipeline growth.
• B2B SaaS content funnel dynamics: understanding how to influence organic discovery across TOFU, MOFU, and BOFU, and track contributions to MQLs, pipeline, and revenue.
• Hands-on experience with tools including Google Search Console, GA4, Ahrefs, Screaming Frog, N8N, and HubSpot.
• Operational excellence: from keyword research and content briefs to technical audits, schema implementation, A/B testing, and performance reporting—all in a high-paced, fun environment.
• LLM-First Content Optimization: learn how to craft prompts, structure content, and apply semantic markup so that large language models and AI assistants surface your material natively.
• AI-Driven Insights & Automation: gain experience building and leveraging AI workflows to audit content at scale, identify gaps, automate micro-optimizations, and generate data-backed content recommendations.
• Measuring AI Discovery: understand emerging metrics for “AI referrals” and “chatbot impressions,” and integrate these alongside traditional SEO KPIs to get a holistic view of your organic reach.
• Prompt Engineering Fundamentals: pick up best practices for prompt design, fine-tuning content snippets, and testing variations to maximize both search engine and AI assistant visibility.

Minimum Qualifications

• Basic understanding of SEO fundamentals across technical, on-page, and off-page pillars.
• Effective written and verbal communication skills in English.
• Comfortable working with CMS platforms such as HubSpot or WordPress.
• Demonstrated interest in digital marketing, especially within SaaS or B2B contexts.
• Proactive, self-driven, and eager to experiment and learn.
• Determined mindset, you'll not quit until you get things done!

Bonus Points

• Proven experience in SEO.
• Familiarity with SEO tools such as Ahrefs, Google Analytics 4, Google Search Console, and Metabase.
• Enthusiasm for AI, automation, and data-driven marketing strategies.
• Experience or interest in developing content frameworks and outreach/link-building strategies.
• Strong analytical mindset with the ability to turn data into actionable insights.

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Get paid to give back: Attractive monthly allowances & full-time employment opportunities after internship.
• Learn from the best: Joining real-life projects, interns gain hands-on experience and exposure to industry leaders and get incomparable mentorship from them.
• Develop a strong diverse connection: Interns have endless opportunities to meet & greet with top-notch professionals, connect and expand their network; collaborate across functions to explore different career paths.
• Career consultation: Interns can feel free to book as many 1:1 sessions as needed with our industry leaders to ask questions on how to be successful in the field.
• Set a stepping stone in the SaaS industry: This is your chance to set foot into the hottest industry, SaaS - the future of all.
• Experience professional working environment: It can help interns gain practical experience, develop essential skills, learn workplace etiquette, and gain exposure to different career paths.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.